Shaq once lost $1 million in a day.
Now he’s approaching billionaire status.
Here’s how he lost his first $1 million: – 3 Mercedes Benz – Lots of Jewelry – A Trip to Vegas
He said it was a WAKEUP call.
Shaq’s 9 Best Investments
Shaq decided to build an empire.
Once I started doing that strategy, I probably quadrupled what I’m worth.”
In 2016, Shaq tracked down Ring’s founder and invested at a $200 million valuation.
Amazon bought Ring in 2018 for $1 billion.
During his NBA career, Shaq bought 155 Five Guys locations (worth over $100M).
It was more than 10% of the company’s entire franchise portfolio.
In 2016, he sold all 155 to start his own restaurant, Shaquille’s.
Shaq was an early investor in both Muscle Milk and Vitamin Water.
• Coca-Cola acquired Vitamin Water for $4.2 billion in 2007
• Hormel acquired Muscle Milk for $450 million in 2014
Shaq easily quadrupled his money.
6. Sports Betting Companies
Shaq has two major sports betting partnerships:
Shaq received shares as part of his endorsement compensation from PointsBet.
His investment has taken off with the rise of legal sports betting.
5. Sacramento Kings
In 2013, Shaq bought 2-4% of the Kings when the team was valued at around $530 million.
Shaq recently sold his stake with the Kings worth $1.8 billion.
4. Authentic Brands Group
Shaq sold the rights to his brand for a stake in the company.
ABG owns the rights to: • Shaq • Reebok • JCPenney • Sports Illustrated
He is now the second-largest shareholder in ABG which is set to IPO in 2023.
3. Papa John’s
Shaq invested over $8M in nine Atlanta locations.
A few years later Papa John’s: – added him to the Board of Directors – gave him a $4.1 million endorsement deal
Shaq invested in Google’s Series A at a $100 million valuation (now worth $1.89T)
Shaq still owns some of those shares.
Keep in mind, that $10,000 invested in Google’s IPO is now worth more than $300,000.
1. Cash Flow Businesses
One of Shaq’s strategies is to own cash-flowing assets to reinvest in larger bets.
Here are all 200+ businesses:
• 1 Big Chicken
• 1 movie theatre
• 1 Krispy Kreme
• 150 car washes
• 40 24-hour fitness centers
• 17 Auntie Anne’s Pretzels
Shaquille O’Neal’s Endorsements
Shaq made over $200m from endorsements while in the NBA.
He still does $30m a year:
• Icy Hot
• Taco Bell
• Kraft Foods
• Burger King
• The General
• Radio Shack
• Vitamin Water
• Carnival Cruise
• Arizona Beverages
Some charitable acts:
- Donated $10m in school supplies
- Provided 400m affordable shoes
- $10m to black-owned businesses
- Donated $1m of NFT sales
- Gifted 500 kids with Christmas toys
Shaq is very generous and has done countless other acts.
At LSU, his marketing professor told the class to present something that they could see being sold in the near future.
Shaq came up with Shaq shoes, Shaq socks, Shaq shirt, Shaq everything… And the professor gave him an F.
In real life, the brand was an A+.