Business Behind Duke Vs. UNC Basketball Rivalry

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UNC is 142-115 all-time against Duke

Yet the Blue Devils earn $7M more a year.

The Business Behind Duke vs UNC

At the time of this writing, Duke vs UNC in the Final Four was the 258th matchup.

The Tar Heels lead the series by 27 wins.

In-State Rivalry

What’s interesting is that…

This is their 1st ever meeting in the NCAA tournament. The schools are only 10 miles apart. 𝐔𝐍𝐂: Chapel Hill, NC 30,092 students 2,321–831 record (.736)

What’s wild? 340k Alumni

The schools are only 10 miles apart.

𝐃𝐮𝐤𝐞: Durham, NC 16,172 students 2,214–904 record (.710) 150k Alumni

cameron indoor stadium duke university
Duke Vs. UNC Basketball Revenue

Duke basketball: $33.4m revenue – $19.9m expenses = $𝟏𝟑.𝟓𝐦 𝐩𝐫𝐨𝐟𝐢𝐭

UNC basketball: $26.2m revenue – $11.2m expenses = $𝟏𝟓𝐦 𝐩𝐫𝐨𝐟𝐢𝐭

If half the profit went to players: Duke = $519,230/yr per player UNC = $576,923/yr per player

The Coach Matchup

Coach Krzyzewski: • 47th season as HC • 1,202 wins (1st) • 13 Final Fours (1st) • 5 NCAA titles (2nd) • $7.5M contract (2nd)

Coach K is 50-49 against UNC.

Hubert Davis: • 1st season as HC • 28 wins (NR) • 1 Final Four (69th) • 0 NCAA titles (NR) • $1.75M contract (54th)

Hubert Davis is 1-1 against Duke.

Apparel Comparison

UNC = Air Jordan The deal is worth over $6m/yr.

unc air jordan sponsorship deal
Duke = Nike The deal is worth over $5m/yr.

Stadium Comparison

Cameron Indoor (Duke): • Opened Jan 6, 1940 Cost = $400,000 Capacity = 9,314 Avg. Ticket = $200

Dean E. Smith Center (UNC): • Opened Jan 18, 1986 Cost = $33,800,000 Capacity = 21,750 Avg. Ticket = $138

History of UNC vs. Duke

Duke: • 78 Mcdonald’s All-Americans • 10 Naismith POY’s • 23 Active NBA Players • $782,735,460 in total earnings

UNC: • 80 Mcdonald’s All-Americans • 3 Naismith POY’s • 12 Active NBA Players • $417,825,280 in total earnings

duke vs unc all time matchup

March Madness Comparison

Duke: 118 wins (3rd) 17 final fours (2nd) 5 national titles (4th)

UNC: 130 wins (1st) 21 final fours (1st) 6 national titles (3rd)

In the last 100 games, they’ve split 50-50 and are separated by only 40 points.

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