James Harden

LeagueNBA
PositionShooting Guard
CollegeArizona State

Social Media

  • Share Athlete Profile

Business Ventures

J-Harden

Thanks to a partnership with Accolade Wines Harden got into the red grapes business.

The goal is to make wine affordable for all consumers.

Investments

  • 13 Endeavors – investment firm

  • Art of Sport – personal care products

  • Autograph – NFT marketplace

  • Body Armor – sports drink

  • Houston Dynamo & Dash – pro soccer teams

  • Pura Scents – smart fragrance diffuser

  • Saks – luxury fashion site

  • Stance – socks and accessories

  • Therabody – recovery products

Endorsements

  • Adidas

  • Amazon

  • Electronic Arts

  • GoPuff

  • Shanghai Pudong Development

  • Spotify

  • State Farm

Charity

3 The Harden Way Inc.

Harden’s charity aims to provide higher learning opportunities.

Additionally, James Harden has aided with Houston relief efforts as well as Haiti.

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