Aaron Rodger’s venture platform.
Raised $50M to deploy into lifestyle brands.
Core Power Yoga – franchised yoga studio
Habit Burger – fast casual franchise restaurant
Hims – personal care products
Hydrant – hyrdation products
Hydrow – smart rowing machine
Mack Weldon – clothing
Manscaped – men’s grooming equipment
Milwaukee Bucks – NBA team
Nom Nom – pet-friendly food
One Hope – wine company
Orgain – protein products
Prive Reveaux – sunglasses
Super Coffee – protein heavy coffee
Therabody – recovery products
Tocaya Restaurant – modern Mexican cuisine
ZenWTR – alkaline water
Helps fire victims in Butte, CA.
Also focuses on kids programs, youth sports, and housing.
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