Name, image, and likeness went live in July of 2021.
It was clear from the start that women’s athletes have a huge edge thanks to their large social media followings.
9 Female Athletes Dominating Name, Image, and Likeness
1. Livvy Dunne, LSU gymnastics
With over 6 million followers on TikTok and Instagram, she is the most followed student-athlete on social media.
– American Eagle
– Vuori Clothing
– EA Sports
– Real Plant Fuel
2. Jada Williams, UCLA commit
She is only 16 years old and has already signed a multi-year deal with Spalding, a basketball equipment + sportswear company.
Awesome to see that NIL has reached high school sports.
3. Cavinder Twins, Fresno State WBB
This basketball duo seems to be signing a new NIL deal every week.
– PSD Underwear
– Champs Sports
4. Azzi Fudd and Jaiden Fields
This duo became Chipotle’s first-ever college athlete ambassadors.
5. Aliyah Boston, USC WBB
She signed a deal with Bojangles a regional fast-food chicken chain.
With a significant social media following and basketball credentials she is likely to attract other NIL opportunities in the future.
6. Lexi Sun, Nebraska Volleyball
Signed 2 of the most unique NIL deals:
– jewelry collection with Borsheims
– designed sweatshirt with Ren Athletics
Both projects sold out in a few days.
7. Paige Bueckers, UConn WBB
She has signed major deals with:
Expect to see more big-time sponsorships as her season progresses.
8. Hailey Van Lith, UL WBB
Large social media following + lots of basketball awards = very marketable.
Most notable NIL deal:
icy hot x shaq foundation
9. Kaila Novak, UCLA Soccer
Putting in the work on the pitch and in the digital world.
Congrats to all of these ladies on being talented athletes and entrepreneurs.